Digital Presence Review
When a visitor types the secure https:// address, the site redirects them back down to an insecure http:// page. For a B2B supplier asking procurement teams and engineers to trust you with project specs, a browser flagging the site as "Not Secure" undercuts credibility before a word is read — and search engines penalise non-secure sites in rankings.
https://cleanspikes.co.za issues a 302 redirect to http://www.cleanspikes.co.za/ — the secure entry point hands visitors to the non-secure version of the site.
Force HTTPS site-wide and 301-redirect every http:// and non-www variant to a single canonical https://www address. On a properly configured platform this is a one-time setup, not an ongoing cost.
The browser tab title and the description Google shows in search results are both unfinished template placeholders. This is the single most visible thing a potential customer sees in a search listing — and right now it reads as broken, which signals "abandoned" or "untrustworthy."
Title tag: | - Advanced Ventilation Solutions. Meta description: | - Breathe Easy, Work Better. The leading | is an empty company-name field that was never filled in the SITE123 template.
Write a keyword-led title (e.g. Dust & Fume Extraction Systems · Baghouse Spares — Advanced Ventilation Solutions) and a real 150-character meta description for every page. This directly improves how the business appears in search and how often people click.
The site runs on SITE123, a template builder. It got a presence online quickly, but it caps what's possible — limited control over performance, SEO, integrations and lead capture, and no real ownership of the underlying code. Several product images also lack descriptive alt text, which hurts both accessibility and image search.
Footer reads Powered By SITE123. Of 8 images on the homepage, only 3 carry alt text. No structured data describing the Germiston business location for search engines.
Add alt text to every product and equipment image now. Plan a migration to an owned, fast Next.js site that removes the platform ceiling and lets every later recommendation in this report actually be built.
The Contact page lists a phone number, an email and an address — but has no form. Every enquiry therefore depends on the visitor manually copying an email address, opening their mail app, and composing a message from scratch. Most won't. A buyer comparing three suppliers will simply enquire with the two that made it easy.
/contact — phone +27 11 012 2940 and info@cleanspikes.co.za only. No form fields, no "request a quote," no spec-upload option.
Add a short enquiry form (name, company, phone, requirement) on the Contact page and a "Request a quote" call-to-action on every service page. Route submissions straight to the inbox so nothing is missed.
In South Africa, WhatsApp is how procurement officers, site foremen and plant managers prefer to make first contact — it's faster than email and less committal than a call. The site offers no WhatsApp option at all, closing off the single highest-intent, lowest-friction channel for this market.
No WhatsApp click-to-chat link or floating button on any page.
Add a click-to-chat WhatsApp button (a wa.me link with a pre-filled message) fixed to every page. This is one of the cheapest, highest-return changes available and can be live in a day.
The homepage leads with the tagline "Breathe Easy, Work Better" but never tells the visitor what to do next. There's no "Get a quote," no "Talk to an engineer," no "Download our capability profile." A visitor who is ready to act has nowhere obvious to go, so momentum is lost.
Homepage hero and sections rely on the top navigation to move people around; no prominent action button is present.
Add one clear primary call-to-action above the fold ("Request a quote") and repeat it at the foot of each service section. Give the visitor a single obvious next step.
info@cleanspikes.co.za), and a phone line — across two branches (Germiston and KZN). There's no analytics installed, so the business currently has no way of knowing how many people visit, what they look at, or where enquiries come from. Every lead lands in one mailbox and is handled by hand, with no record of who followed up or what happened next. It works at low volume, but it can't scale and it can't be measured.
There's no evidence of Google Analytics or any measurement on the site. Without it, there's no way to know whether the site brings 10 visitors a month or 1,000, which services attract interest, or whether any change actually improves results. Every marketing decision is a guess.
No analytics or tag-manager snippet detected in the page source.
Install Google Analytics 4 and set up basic conversion tracking on the new enquiry form and WhatsApp button, so every future improvement can be measured in real enquiries.
All enquiries funnel into one mailbox and are worked manually. There's no shared record of which leads came in, who responded, or what was quoted — so follow-ups slip, and the two branches have no common view of the pipeline. At higher volume this becomes the bottleneck that costs deals.
info@cleanspikes.co.za is the only intake channel; no CRM or shared pipeline tool in evidence across the Germiston and KZN branches.
Once the enquiry form is live, route submissions into a simple shared CRM (a free HubSpot tier is enough to start) so every lead is logged, assigned and followed up — and nothing falls through the cracks.